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Overview

Sync connectors automatically pull data from external business applications into Go Fig. Connect once and your data stays up-to-date automatically. Why Use Sync Connectors?:
  • No Manual Exports: Skip downloading CSVs and uploading them manually
  • Always Fresh: Data syncs automatically on a recurring schedule
  • Historical Data: Import all available historical data on first sync
  • Unified Analytics: Combine data from multiple apps in one place

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How Sync Connectors Work

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Connection Flow

1

Select connector

Click Add data source on the top right of your Organization’s Connectors page, then select the application you want to sync data from
The Connect a new data source modal on the Marketing tab showing the grid of available sync connectors.
2

Authorize

If OAuth is available, click Connect to start OAuth authorization. A consent window opens — grant access and you’ll be returned to Go Fig automatically.For apps that don’t have OAuth enabled, you can connect by providing API tokens. Follow the instructions on the setup page to access your API tokens.
A sync connector connect screen with an Authorize button that redirects to the app to grant access.
3

First sync

Go Fig starts the initial sync immediately. This can take anywhere from 30 minutes to several hours depending on data volume. You’ll receive a notification when the first sync completes.
4

Preview data

Once the sync finishes, you will see the new Collection in your Organization’s Connectors page. Click on the Collection to preview dataGo Fig automatically processes incoming data: deduplicating on primary keys, inferring date and timestamp types, and running any connector-specific cleaning scripts.

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Sync Reliability

Go Fig keeps your syncs running so you can focus on your data. Failed syncs retry automatically, and you’re notified if something needs your attention. If automatic recovery doesn’t work, restart the sync with one click from the Connector Settings page.
Sync Status: Check the last sync status on your Connectors page. The Connections section at the top shows every connected source with a live status badge — a green checkmark means the sync succeeded; a red indicator means you need to investigate.

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Available Connectors

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Finance & Accounting

QuickBooks

Accounting and financial data

Stripe

Payment processing and subscriptions

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Marketing & Analytics

Amplitude

Product analytics and user behavior

Facebook Marketing

Facebook ads and campaign performance

Google Ads

Google Ads campaign data

Google Analytics

Website traffic and user analytics

Google Search Console

Search performance and SEO data

Instagram

Instagram business account data

LinkedIn Ads

LinkedIn advertising data

LinkedIn Pages

LinkedIn company page analytics

Testimonial Tree

Customer testimonials, ratings, surveys, and survey responses from your Testimonial Tree account

Windsor.ai

Marketing spend and performance across all ad platforms in one dataset

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CRM & Email Automation

HubSpot

CRM, marketing, and sales data

Salesforce

Accounts, contacts, leads, and opportunities — with AI-assisted follow-up tasks, notes, meeting logging, deal updates, and company record updates

Go High Level

CRM, automation, and marketing platform for agencies — syncs contacts, opportunities, invoices, and payments. Celeste can also log notes, record meetings, and look up pipeline stages and contacts on your behalf.

Attio

Companies, people, deals, lists, notes, and tasks from your Attio CRM workspace

Zoho CRM

Contacts, accounts, leads, and deals from Zoho CRM

Mailchimp

Email marketing campaigns and audiences

Notion

Pages, databases, blocks, users, and comments — synced bidirectionally. Celeste can also draft pages back to Notion.

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Communications & Support

Dialpad

Cloud phone system with calls, transcripts, digital sessions, and departments

Fathom

Meeting recordings, transcripts, and AI-generated summaries from your video calls

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Property Management

Entrata

Multifamily property management data including leads, leases (with customer details, pets, lease intervals), properties (with addresses, lease terms, space options), units, work orders, and invoices

Rent Manager

Property management data for residential and commercial portfolios, including accounting, leasing, and maintenance

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Go Fig-Managed Data

These connectors require no credentials or setup. Go Fig fetches and maintains the data for you, so you just click to add them to your organization.

Redfin

Housing market data at national, state, county, city, ZIP, and neighborhood levels, refreshed weekly. No credentials required.

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Coming Soon

These connectors aren’t yet self-service. Contact us if you’d like one prioritized for your organization.

Square

Point of sale and payment data

Klaviyo

E-commerce email marketing

ActiveCampaign

Email marketing and automation data

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Editing Sync Settings

To change sync frequency or data objects:
  1. Open the Connector Settings tab within the Collection preview
  2. Update sync frequency, historical data range, or selected objects
  3. Click Save

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Best Practices for Sync Connectors

Start with Core Data: Connect one app and select only essential data objects initially. Add more objects later as needed.
Monitor Sync Health: Enable email or Slack notifications for sync failures so you’re alerted immediately when syncs break.
Use Service Accounts: For apps that support it (HubSpot, Stripe), use a dedicated service account rather than a personal account for OAuth. This prevents disconnection if an employee leaves.
Combine Data Sources: Use flows to join data from multiple connectors (e.g., merge HubSpot contacts with Stripe payments by email).